Burger King, an American multinational hamburger fast-food chain headquartered in Florida, would soon debut its stores in Lagos.
Antoine Zammarieh, the Franchisee of Burger King in Nigeria who made this development known, revealed that the hamburger maker in a show of interest in the Nigerian market had signed a development agreement for the Nigerian market.
He explained that the development agreement of the chain in Nigeria which was recently signed would give more confidence to the Nigerian market and consumers in general, especially during these hard times.
“I always believed in Nigeria and in its people. I am confident this venture will go a long way and prove successful for Burger King, Nigeria, and our company.”
“I believe this would be a tremendous step towards giving more confidence into the Nigerian market and consumers in general.”
The Florida-based restaurant chain is set to join the likes of Dominos Pizza, Mcdonalds, Krispy Kreme, Chicken Republic (pieXpress) in a stiff competition for market share and dominance in a saturated market, with hundreds of other traditional restaurant chains.
Burger King’s outlets serve more than 11 million guests who visit Burger King restaurants around the world.
Burger King is the second-largest fast-food hamburger chain in the world, behind McDonald’s who us the world’s largest fast-food restaurant chain and one of the best-known brand names.
