Instagram has officially launched its highly-anticipated “Profile Card” feature, a digital business card designed to simplify sharing profiles and connecting with others. This feature, which has been in testing with select creators for months, is now available to all users globally.
The Profile Card eliminates the need to share handles, instead allowing users to share a customizable card showcasing their bio, profile picture, links, and music. This feature facilitates easier connections and network growth, making it ideal for personal branding, networking, collaboration, and friendship.
The Profile Card boasts a dual-sided design, with one side displaying profile details and the other side featuring a QR code linking directly to the user’s account. Users can also personalise their card’s background with an image, reflecting their unique style.
Instagram’s launch of Profile Card responds to the growing trend of Gen Zers using their Instagram profiles as personal resumes. According to Meta, over half of Gen Zers aspire to become influencers. This feature helps them present their personal brands more effectively.
Profile Card expands upon Instagram’s existing QR code sharing feature, introduced in 2018. This update provides a more detailed and engaging way to connect with others.
With Profile Card, Instagram empowers users to showcase their interests and content, fostering meaningful connections and opportunities. Get ready to elevate your Instagram experience with this innovative feature.
