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    NjiaPay: South African Fintech Startup Reshaping Payment Solutions for African Businesses

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    SA’s Peach Payments Expands into Francophone Africa with PayDunya Acquisition

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    NjiaPay: South African Fintech Startup Reshaping Payment Solutions for African Businesses

    NjiaPay: South African Fintech Startup Reshaping Payment Solutions for African Businesses

    Ghana’s Kofa Secures $8.1M Pre-Series A Funding to Drive Clean Energy Access Across Urban Africa

    Ghana’s Kofa Secures $8.1M Pre-Series A Funding to Drive Clean Energy Access Across Urban Africa

    South Africa’s CureRoot Leverages AI to Unlock New Medicines from African Medicinal Plants

    South Africa’s CureRoot Leverages AI to Unlock New Medicines from African Medicinal Plants

    SA’s Peach Payments Expands into Francophone Africa with PayDunya Acquisition

    SA’s Peach Payments Expands into Francophone Africa with PayDunya Acquisition

    Egypt’s Enza Secures $6.75M to Drive Financial Inclusion in Africa

    Egypt’s Enza Secures $6.75M to Drive Financial Inclusion in Africa

    South African Prop-Tech Startup Preferental Unveils Innovative Tenant-Screening App

    South African Prop-Tech Startup Preferental Unveils Innovative Tenant-Screening App

    LoftyInc Capital Secures $43 Million for First Close of New Pan-African Seed Fund

    LoftyInc Capital Secures $43 Million for First Close of New Pan-African Seed Fund

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    Stitch Teams Up with Standard Bank’s Shyft for Instant Wallet Top-Ups in South Africa

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    Kenya Takes Action Against TikTok Following Child Exploitation Exposé

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    NjiaPay: South African Fintech Startup Reshaping Payment Solutions for African Businesses

    NjiaPay: South African Fintech Startup Reshaping Payment Solutions for African Businesses

    Ghana’s Kofa Secures $8.1M Pre-Series A Funding to Drive Clean Energy Access Across Urban Africa

    Ghana’s Kofa Secures $8.1M Pre-Series A Funding to Drive Clean Energy Access Across Urban Africa

    South Africa’s CureRoot Leverages AI to Unlock New Medicines from African Medicinal Plants

    South Africa’s CureRoot Leverages AI to Unlock New Medicines from African Medicinal Plants

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    Kenyan Tourism Venture Studio Purple Elephant Ventures Increases Seed Round to $5 Million

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    SA’s Peach Payments Expands into Francophone Africa with PayDunya Acquisition

    Egypt’s Enza Secures $6.75M to Drive Financial Inclusion in Africa

    Egypt’s Enza Secures $6.75M to Drive Financial Inclusion in Africa

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    GIIG Partners with SparkRockets to Launch AI-Powered Startup Validation Tool

    Tanzania’s Kilimo BaNDO Revolutionizes Agriculture for Smallholder Farmers

    Tanzania’s Kilimo BaNDO Revolutionizes Agriculture for Smallholder Farmers

    South African Prop-Tech Startup Preferental Unveils Innovative Tenant-Screening App

    South African Prop-Tech Startup Preferental Unveils Innovative Tenant-Screening App

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    LoftyInc Capital Secures $43 Million for First Close of New Pan-African Seed Fund

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    Grid Africa Secures $2.8 Million for Renewable Energy Initiatives in South Africa

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    Millennials and Gen Z Show Shorter Tenures Despite Clear Career Paths, New Report Shows

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    One Direction Star Liam Payne Dies after Hotel Balcony Fall

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Meta Unveils Facial Recognition Technology to Combat Celebrity Scams and Improve Account Recovery

by Iyanu Ale
October 22, 2024
in Headlines, Tech, World News, World News
Reading Time: 2 mins read
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Meta Unveils Facial Recognition Technology to Combat Celebrity Scams and Improve Account Recovery
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Meta is rolling out a new facial recognition technology aimed at tackling the growing problem of celebrity scams and simplifying account recovery processes. The tech giant’s new system is designed to protect users from being misled by fraudulent ads using images of well-known public figures, a scam tactic that has become increasingly common.

The technology works by comparing faces in suspicious ads to profile pictures of celebrities on Facebook and Instagram. If a match is detected, Meta swiftly blocks the ad, protecting users from sharing personal information or making payments on fake websites. Importantly, Meta assures users that all facial data is deleted immediately after comparison and is not used for any other purposes.

While the initiative is being tested globally, it is absent in regions like the UK and the EU, where stricter data protection laws limit such technologies. In Africa, however, where regulations are less stringent, Meta can advance these tests more rapidly. This could have significant implications for African users, as online scams have become more widespread on social media platforms.

African celebrities are frequent targets of these scams, making Meta’s new tool especially relevant for influencers and public figures across the continent. Meta has begun testing with a select group of celebrities, yielding promising results. Soon, public figures affected by scam ads will receive in-app notifications informing them that they have been enrolled in the system.

Meta is also expanding the use of facial recognition to streamline account recovery. Users who have lost access to their accounts can now upload a video selfie, offering a simpler alternative to the traditional document-based process. This could be particularly beneficial for users across Africa, where access to physical identification documents may be more challenging.

Globally, Meta’s facial recognition technology is part of a broader effort to tackle deepfakes and the increasing use of AI-generated images in scam ads. As generative AI becomes more prevalent, the ability to identify fake images of celebrities will be crucial in reducing the spread of fraudulent content.

Meta’s tests are expected to evolve, with feedback from regulators and public figures shaping the future of facial recognition technology on the platform.

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