by CRAWL
South African fintech company Peach Payments has announced the acquisition of Senegal-based payment platform PayDunya, marking a strategic expansion into Francophone Africa. This move follows the company’s recent growth into Eswatini, Mauritius, and Kenya, reinforcing its vision of building a pan-African digital payment ecosystem.
Founded in Cape Town in 2012, Peach Payments provides businesses with a comprehensive payment toolkit, enabling them to accept, manage, and disburse payments seamlessly via web and mobile platforms. Over the years, the company has witnessed remarkable growth, securing $31 million in funding and making key acquisitions to strengthen its market position.
With this latest acquisition, Peach Payments enters six Francophone West African countries where PayDunya has been facilitating digital transactions since 2015. PayDunya’s API-driven platform simplifies sales, payments, and business operations for merchants, making digital transactions more accessible.
Expressing enthusiasm about the deal, Aziz Yérima, co-founder and CEO of PayDunya, stated:
“We are thrilled to join forces with Peach Payments. Together, we are poised to create a seamless, inclusive, and robust payment ecosystem that empowers African businesses to thrive in the digital economy.”
This acquisition is Peach Payments’ third major deal since closing its Series A funding round in late 2023. CEO and co-founder Rahul Jain highlighted PayDunya’s role in expanding access to digital payments across Africa:
“By integrating PayDunya, we are expanding our footprint into the UEMOA and CEMAC regions, unlocking new opportunities for merchants who can now partner with us and access over 450 million people across our operating markets. Together, we now offer seamless payment solutions across 12 countries, with plans for rapid expansion.”
Jain also emphasized that Peach Payments’ success lies not just in raising funds but in strategic execution:
“The PayDunya acquisition supports our expansion into West Africa and strengthens our capabilities for cross-border and international merchants.”
The deal is expected to be finalized in the coming months, pending regulatory approvals and standard closing conditions.
