Quite a bit has happened since Snap announced last week that it was indefinitely locking President Trump’s Snapchat account.
But after temporary bans from his Facebook, Instagram and YouTube accounts as well as a permanent ban from Twitter, Snap has decided that it will also be making its ban of the President’s Snapchat account permanent.
Though Trump’s social media preferences as a user are clear, Snapchat gave the Trump campaign a particularly effective platform to target young users who are active on the service.
A permanent ban will undoubtedly complicate his future business and political ambitions as he finds himself removed from most mainstream social platforms.
Trump’s deplatorming follows riots last week at the U.S. Capitol by a pro-Trump mob emboldened by the President himself.
Since then, a number of companies have severed ties with the Trump brand, while social platforms have aimed to minimize Trump’s presence on their platforms in his final days as President and beyond.
Snap says it made the decision in light of repeated attempted violations of the company’s community guidelines that had been made over the past several months by the President’s account.
“Last week we announced an indefinite suspension of President Trump’s Snapchat account, and have been assessing what long term action is in the best interest of our Snapchat community.
In the interest of public safety, and based on his attempts to spread misinformation, hate speech, and incite violence, which are clear violations of our guidelines, we have made the decision to permanently terminate his account,” a Snap spokesperson told TechCrunch.
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